VIDEO CONTENT MARKETING STRATEGY
Is this the most beautiful super yacht in the world? When Bilgin invited me on the largest yacht in their fleet, the 80 meter “Tatiana”, I knew it would be a wonderful experience.
When the crew of “W” was asked why guests enjoy their stay on board so much, they told me that people charter the yacht so that they can enjoy total relaxation. Come with me and enjoy a calming experience on board this amazing superyacht!
From time to time through my years in yacht brokerage, I encounter wealthy individuals who have simply given up in their efforts to buy a yacht due to the chaotic and unreliable nature of the industry. This video addresses one of the causes of this problem, and a solution for it!
With a history in yachting that spans two decades, David grew from developing English language operation manuals for Ferretti yachts in 1994 to becoming sales manager of the CRN shipyard when Ferretti Group purchased it in 2001, and then on to yacht brokerage in 2006, where he quickly closed the sale of one of the world’s largest new build yachts of the time (280’).
David was one of the first yacht brokers to recognise the potential of digital marketing, and in 2012 he published his first yacht video on a brand new YouTube channel, called “YACHTSFORSALE”. The video was of a Sunseeker Predator 82’ and David used his experience in acting and public speaking to present the yacht in a TV show style. This had never been done in yacht brokerage before, resulting in thousands of views and just as importantly, page 1 ranking of the video on Google.
Over the following years David continued to develop his catalogue of yacht videos and to learn the highly specialised field of YouTube search engine optimisation. Today, the YACHTSFORSALE channel has over 100,000 subscribers and is one of the most-watched yacht channels on the internet.
AT ITS VERY BEST
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